We live in a global village where we are all connected more than ever before. In part, this is because of the global connectedness that the internet and many modern technologies have allowed.
There is also a shift in our collective mindset that makes us willing to be connected to people thousands of miles away.
Conventional business models in apparel often encourage us to negate our own moral responsibilities as consumers.
When the Rana Plaza building collapsed in Bangladesh in 2013, faceless victims of the global apparel sector suddenly had faces on our TV screens. They became visible. With this glimpse into the reality of the situation it became impossible to plead ignorance.
Yet while it is possible to feel connected in times of tragedy, it is often hard to feel that same sense of connected-ness when we make a choice about what clothes we are going to purchase.